Real estate development, starting in Toronto
Proptimize
What can I build here,
and does it pay?
Every building starts with those two questions. Owners ask the first, developers the second. Today the answer takes weeks and thousands of dollars, one site at a time. We answer both in minutes, for every lot in the city.
~498K
lots live in Toronto, our first city
$160 billion
of construction, already in our database
18
signed letters of intent from brokers, developers and lenders
Problem
Proptimize
Before a building exists,
somebody has to prove it can
Commercial and mid-market development: the decision made before any money moves.
That answer is assembled by hand today - a planner, an architect, a spreadsheet - and it is bought one site at a time.
Planning consultant
What do the rules allow?
$1,500 - $5,000
per site
Planner or designer
What fits on the lot?
up to $5,000
per round, redone every time
Analyst
Do the numbers work?
6 to 12 weeks
for the first round of a feasibility study
Every project in the country starts at this step. It is the step we automate.
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In their words
Proptimize
"I paid a planner,
and waited a week for the answer"
What our customers do today, in their own words. 120 interviews, seven of them recorded in full.
"When I used to work at a bigger developer, we had to call and hire a planner who would take a week to give you that report and charge you a few thousand bucks, 5,000 bucks."
Paul, developer (River)
$5,000
and a week of waiting, for one planner report
"There's different packages you could choose from, from $250 for most basic to $900 with a multiple page report. With your platform I've now eliminated the need for that planner."
Walter Galvao, broker (Accelerate Realty)
$250 - $900
per planner package, now eliminated
"The actual report might take four weeks for the consultant to prepare, but before those four weeks, it's eight weeks to actually get the data. So it's more like six to 12 weeks for the first round."
Chris Spoke, developer (Toronto Standard)
6 - 12 weeks
for the first round of a feasibility study
Customer interviews, April 2026. Quotes verbatim from the recordings.
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Why now
Proptimize
Toronto stopped building towers
and started building small
Condo units sold, GTHA, Q1
4,046
246
-94%
Ten-year average
Q1 2026
Zero new condo projects launched in Q1 2026.
4 units
Legal on any lot
Four units citywide, six across nine wards, and nobody has to approve either.
$0
City fees, up to six units
Waived outright in 2025, with the parkland levy. That is $200,000 to $270,000 you never pay.
3x
Applications for small apartments
750 filed between May 2023 and November 2024, roughly three times the period before.
Permission moved to hundreds of thousands of lots. Which ones pay is worked out by hand.
Urbanation, Q1 2026. City of Toronto council decisions and multiplex monitoring report, 2025.
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The market
Proptimize
The city has already forecast
74,000 of these projects
163,785 new homes by 2051 - and every one starts with the question we answer.
Major streets mid-rise
4,000
projects by 2051
up to 60 units a site
$201M
market we can serve
The largest projects, and the fewest.
Multiplex
34,000
projects by 2051
four to six units a site
$556M
market we can serve
Where the zoning reform landed.
Laneway and garden suites
36,000
projects by 2051
one unit a site
$366M
market we can serve
The most sites, the smallest projects.
$1.1B of fees on projects the city has already forecast.
Market we can serve: 0.5% to 1% of project value. City of Toronto Neighbourhood Intensification Bulletin, 2025. All figures in CAD.
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The engine
Proptimize
Every record on the lot goes in.
A proposal comes out.
What the city publishes
What comes out
~498K
Lot boundaries
Lot lines as a map layer.
681,584
Building permits
What has already been built.
286,583
Development applications
What is being proposed now.
36,619
Requests to break a rule
Filed as free-text descriptions.
The Proptimize engine
+
Resolves every by-law and exception onto every lot in the city.
+
Reads the city's documents one by one and pulls the facts out.
+
Links every lot to the lots it touches, measured to 5 cm.
~600,000
assemblable lot pairs
27,006
lots with committee history
A budget lenders accept
Total project cost $26.1M
REVENUE PROJECTIONS
Residential
$1.73M
Commercial
$197K
Annual total
$1.93M
A building design that fits the lot
6 storeys
24 units
By-law 569-2013
A proposal ready to send to partners
PROPOSAL
Developers
Lenders
Redevelopment partners
The open data tells you the rule. We tell you the answer.
Assemblable lot pairs: adjacent Toronto lots that share at least 2 m of lot line, sit in the same residential zone under by-law 569-2013 and carry no heritage, flood, TRCA or rental-protection constraint. Each pair can be assembled into one site. Proptimize data platform, September 2026.
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